Hey I draw the line with my garter belt !

I must say that I do not understand the attraction. Certainly there are some men who would perhaps benefit from a bra. But why the rail thin guy in the video would need one is beyond me. Even a woman with breasts like his would not need a bra. Therefore it must serve some purpose other than functionality. Which is fine. However, I would love to see who they are targeting with their marketing efforts. It might provide some insight. For example, this might be the beginning of a new modesty movement. After all, if bare women's breasts are unacceptable, then it is only fair that bear men's breasts receive the same treatment.