By Rowan Wolf
What is GE (General Electric) doing using a Christian hymn (Joyful, Joyful, We Adore Thee) in one of their new ads?
The advertisement below, is pushing GE's Medical Division.
Now the words to the song that the GE pitchmen are AHahAHahing in the ad is Joyful, Joyful. Here are the lyrics"
1. Joyful, joyful, we adore Thee,
God of glory, Lord of love;
Hearts unfold like flow'rs before Thee,
Op'ning to the sun above.
Melt the clouds of sin and sadness;
Drive the dark of doubt away;
Giver of immortal gladness,
Fill us with the light of day!
2. All Thy works with joy surround Thee,
Earth and heav'n reflect Thy rays,
Stars and angels sing around Thee,
Center of unbroken praise.
Field and forest, vale and mountain,
Flow'ry meadow, flashing sea,
Singing bird and flowing fountain
Call us to rejoice in Thee.
3. Thou art giving and forgiving,
Ever blessing, ever blest,
Wellspring of the joy of living,
Ocean depth of happy rest!
Thou our Father, Christ our Brother,
All who live in love are Thine;
Teach us how to love each other,
Lift us to the joy divine.
4. Mortals, join the happy chorus,
Which the morning stars began;
Father love is reigning o'er us,
Brother love binds man to man.
Ever singing, march we onward,
Victors in the midst of strife,
Joyful music leads us Sunward
In the triumph song of life.
So is GE just trying to evoke a positive connection? Are they saying they are the ordained of God? Are they saying they are in effect "God" and we should be singing gratefully to them? Take your pick.
I am not a Christian, but I have to wonder where the Christian, Religious Right, Activist Conservative Christian, outrage is on this sacrilege. As far as I can tell, there is total silence on the issue.

It's also from Beethoven's 9th symphony which was written before Joyful Joyful.